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Virtual reality (VR) is enormously revolutionizing human interaction in the current digital age. Currently, it is already used in areas such as leisure, research, training or tourism; but companies can also expand their circle of relationships by using this technology to disseminate their content.

Video games, simulators, medicine, training, leisure experiences... Virtual reality (VR) is greatly revolutionizing human interaction in today's digital age. It is a technique that allows to simulate different sensory experiences in a totally fictitious environment through the use of specific glasses equipped with sensors, a screen and headphones that provide total immersion in an unreal and parallel universe.


Born in the decade of the 80s of the XX century in the field of entertainment, virtual reality has endless applications. It is currently used in areas ranging from leisure, research, medicine, training, culture-museums-to tourism. VR creates, through the use of computer technology, an unreal scenario in which the user immerses himself in order to perceive stimuli that seem real.

Through simulators, avatars or projection of real images, the user can live extraordinary experiences. For example, using a driving simulator it is possible to live the experience of being in control of a car or an airplane. In the field of medicine, the simulator makes it possible to reproduce a surgical operation as a practice for students in this discipline. In leisure, it is possible to recreate the experience of playing a football match, traveling on a rocket, driving a sports car, climbing high mountains or shopping.

An ally of innovative companies

Virtual reality also has many applications in business. In the digital age, companies can expand their circle of relationships using new formats to disseminate their content. 360 videos and photos, social networks, blogs are some of the innovative platforms that companies can retain customers and attract new ones. It also allows you to generate virtual group experiences that can improve team relationships or simply arrange meetings in a virtual space to deal with corporate or customer issues. All this, without forgetting its possibilities in the field of training, generating experiences aimed at optimizing learning.

Virtual reality is present, and it will be future because more and more independent developers are working on the development of new applications that will break the current business schemes, opening a door to innovation and progress.